unitid 171492 · Midland, MI · private nonprofit 4-year · city (small)
Northwood University
- enrollment 2023
- 2,911
- predominant degree
- Bachelor's
scorecard 2026-06 · percentiles within private nonprofit 4-years
The record
admission rate
65%
34th pctl among private nonprofit 4-years
undergraduates
1,974
74th pctl among private nonprofit 4-years
Pell share
26%
undergrads on Pell grants
32nd pctl among private nonprofit 4-years
completion
63%
finish within 150% time
60th pctl among private nonprofit 4-years
sticker cost / yr
$48,780
52nd pctl among private nonprofit 4-years
avg net price / yr
$27,232
after aid, aided students
72nd pctl among private nonprofit 4-years
median earnings, 10 yr
$63,075
after entry, Title IV students
76th pctl among private nonprofit 4-years
median grad debt
$20,842
24th pctl among private nonprofit 4-years
what families actually pay
Cost
Sticker price is a fiction for most families — net price is what aided students pay after grants, by family income.
Average net price by family income, 2023–24 aid cohort
Families earning under $30k paid $25,700 per year after aid.
Dashed hollow marks are privacy-suppressed brackets — not zero. Band: middle half of private nonprofit 4-years (all incomes).
Who enrolls, by family income
- 0-30k21%
- 30-48k16%
- 48-75k15%
- 75-110k20%
- 110k+28%
- Median family income
- $42,219
- First-generation students
- 40%
- In-state tuition & fees
- $34,400
earnings · debt · programs
Outcomes
Median earnings after entry, working grads with federal aid
Ten years out, the median graduate earns 3.0× the median graduate debt.
Earnings cover federally aided (Title IV) students only.
What programs pay — top fields of study
| program | grads | earn 5 yr | debt |
|---|---|---|---|
| Business Administration, Management and Operations. | 302 | $63,352 | $26,593 |
| Business Administration, Management and Operations. | 120 | $83,794 | — |
| Accounting and Related Services. | 65 | $71,455 | $23,850 |
| Finance and Financial Management Services. | 57 | $82,036 | $23,250 |
| Marketing. | 57 | $57,494 | $25,169 |
| Business Administration, Management and Operations. | 49 | — | $27,750 |
| Specialized Sales, Merchandising and Marketing Operations. | 35 | $79,201 | $27,000 |
| Sports, Kinesiology, and Physical Education/Fitness. | 25 | $57,234 | $25,237 |
| Information Science/Studies. | 20 | — | — |
| Management Sciences and Quantitative Methods. | 20 | — | — |
| Management Sciences and Quantitative Methods. | 18 | — | — |
| Entrepreneurial and Small Business Operations. | 17 | — | — |
— is privacy suppression at small programs, never zero. Earnings are median, 5 years after completing.
annual scorecard files, 1996–2026
Trajectory
Line breaks are years where the measure wasn't collected — a gap is not a zero.
Admission rate
Price per year
- sticker
- net
Median earnings, 10 yrs after entry
Undergraduates
nearest neighbors in sector
Compare with peers
built 2026-07-17
Provenance
- U.S. Dept. of Education College Scorecard, 2026-06 release. Earnings cover federally aided (Title IV) students only. Suppressed values are null, never imputed.
- Annual Scorecard files 1996-2026. A null in early years usually means the measure was not yet collected, not zero.
- Coordinates and locale describe the campus address, not where students live.